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make it personal


Our belief is that creating solid business relationships has very little to do with business. Long term relationships are built on the personal connections that you forge with your clients. SHADOW BUILDER is a focus on the way business use to be done. Unfortunately, we can’t always thank our clients with a handshake, but technology provides us with the opportunity to do so much more.

We have developed a brilliantly simple and effective tool that allows our clients to personalize their outreach efforts. We are very proud of this application and have seen unimaginable results in our clients growth as a result of using this system.


John F.

Creative Director

Prafull G.

Platform Architect

Teresa F.

Personal Consultant

power notes

Send POWER NOTES From Anywhere

You just had lunch with a new client and you are now on the train heading back to the office.

Why not mail a handwritten “thank you” card to your new client?

With SHADOW BUILDER you can do this before you even get back to the office. Access from virtually anywhere. Once logged in, find your contact in the database or if they are not already in the database you can enter their information. Write a custom message or select from the pre-populated options. Click send and your handwritten greeting is on its way. Your client will receive your personalized message within 3 business days! It’s that easy.

Premium POWER NOTE Greeting Cards

Foil. Embossed. Premium card stock. Foil lined envelopes. These greeting cards are one of a kind and represent the absolute best in custom stationary. The decision to make these cards stand out in a big way was intentional. We wanted your greeting to leave an impression. And it will! We have been told by several recipients of the card, that they still have the card sitting on their desk because “it is just too nice to throw out”.

Have your own cards? No problem. We can send your greetings on your own branded card stock at a discounted price.

touch points

Email Made Personal

We have all been recipients of cold email marketing, or as we call it “spam”. Making you feel like you are just another email address on a long list of contacts will not get your attention. Actually, it will do just the opposite, it will encourage you to unsubscribe from the mailing. TOUCH POINTS are not cold marketing emails. TOUCH POINTS are not newsletters. TOUCH POINTS are not redundant “call to action” emails.

TOUCH POINTS are brief, warm and highly personal messages. Thoughtful greetings. Encouraging quotes. Helpful and useful tips or advice. They are meant to strengthen and support the relationship you have with the recipient.

Getting Creative

The key to a creative and successful email campaign comes from our getting to know you and your business. During our initial “discovery” consultation, we look for your unique identifiers. The identifiers can be a part of your personality, ways in which you conduct business or the uniqueness of your product or service. These identifiers are the building blocks for the tone, messages and overall strategy of your mailings.

additional features

SHADOW BUILDER is an app developed by us for YOU. What does that mean? It means we want to continuously develop SHADOW BUILDER to be your one stop marketing tool. Share with us your thoughts about the features you would like to be a part of SHADOW BUILDER. Here are some recent new features already included in your SHADOW BUILDER account.

Idea Library

With the click of a button share customized industry news and information with your customers by posting to all of your social media accounts or by sending an email. Want to share an inspirational quote with your contacts? No problem. One click and you are done with our new Idea Library.

File Upload

Securely upload your files and important content into your SHADOW BUILDER account for storage or reference.

Request a Coach Feature

Need to talk to a professional marketing coach for advice? We have you covered. We have added a Request a Coach feature on SHADOW BUILDER. This would include a one hour phone call between you and a marketing expert taking an in depth look at your business and the strategies available to you to help promote growth. Starting at $299.


Membership Fee – $0 membership fee.
No membership fee with six months contract. $249 fee with 3 month contract.

TOUCH POINTS (creative e-mails) – $129 per TOUCH POINT.
5 recipients or 50,000 it doesn’t matter. We’ve got you covered.
Two TOUCH POINTS minimum every 30 days.

POWER NOTES (handwritten greeting cards) – $5 per card.
All inclusive (premium handwritten card and postage included).
Have your own cards? No problem. We can send your greetings on your own branded card stock at a discounted price.

Data Entry – $1 per contact.
Don’t have the time to create your contact database? No problem. Pass us your rolodex, stack of business cards or scribbled napkins and we will take care of it for you.

get started

We would love to give you a tour of SHADOW BUILDER and create a demo account for you to explore on your own time. Please provide us with the following information and a representative will be in touch.

Demo Sign up


Contact us

Tel 1: 917.304.2893
Tel 2: 845.738.2187